Hey, I’m Martin.
I can do marketing (brand positioning, content marketing, social, customer acq), graphic design, help with product dev management (co-founded a sharing economy startup, long ago was kinda dev myself & worked in customer support, so I know how people think & how to design software & processes they can understand), and basically anything that startup needs apart from soft dev. I also understand GAAP financial statements, accounting and contracts.
2016 | IncParadise
At 17 John Vanhara (Founder & former CEO of Shipito, #1 Logistics Company in 2011 Inc 5000 that was later acquired) has taken me on to help him with the other company he owned at the time – business services provider IncParadise. Besides other things, I was tasked with writing articles about the advantages of incorporating in certain states & publishing them on business-related blogs.
2017 | Planet Express
I was with Planet Express – currently one of the fastest-growing package forwarding companies in the US – from Day 1. I was working on online marketing & promoting our company to customers in the target markets. I was also working on collaborations with influencers from the Middle East, Asia, Australia, and Russia.
2017 | Wayton Gloss
When I finally reached 18, I started my own marketing company in Dallas, TX. I could write a book about the whole experience. Ultimately it didn’t work out – I wasn’t as good as I thought I am – getting clients from the US while trying not to get kicked out of High School in Slovakia was just too much. But it’s a great story to tell people & the short trip to New York I had to take to open a bank account was probably the best experience of my life.
2018 | Pizzoun
In 2018, John (mentioned above) wanted to start a smart casual restaurant franchise. State-of-the-art restaurant management system, great food (just check the reviews), great expansion strategy, tons of money to finance it – we got it all. Well, almost.
Unfortunately, we only got to launch the first branch in Torrance, CA – the unexpected circumstance didn’t allow a partner who was meant to be a cornerstone to come, so John decided to close it early – click here if you’d like to read the full story.
Working with John – I mean, the guy sold Shipito for around $100m and has a commercial real estate portfolio worth tens of millions of dollars – helped me so much to understand how to go about things – no BS, fast execution, don’t be afraid to try a lot of things & adjust the course, and results, results, results.
You can find the little outdated LOR from John here.
2018-2019 | Kaktus App
I’ve also co-founded Kaktus App in Slovakia – a sharing economy app connecting travelers and locals. 3 months after the app launch I’ve decided to leave, but I’ve still learned a lot while we were building it, so in overall it was a good experience and it allowed me to explore the sharing economy in detail. If you’ll be checking it out, please note that whatever you find on the website (for example the new slogan), in the app, or on social media is already out of my hands.
2019-2020 | Almost an Importer
Shortly after I left Kaktus, I’ve joined a friend from one of the previous projects to start importing Slovak and Czech groceries & beverages to the US and Canada. Our first US & CAN business trip in March 2020 was cut short by Covid-19, which also meant there will be no importing anytime soon. It was pretty unfortunate, we already had companies from Toronto ready to order and we would probably have had some from the US, too if I didn’t have to rush back home from Los Angeles. But so what, at least I’ve seen Niagara Falls!
2020 | Athletic Interest
Then I was helping guys from Athletic Interest, the biggest sports business channel (and I have no doubt it will soon be the biggest sports channel, they’re growing like crazy) on YouTube for a couple of months with marketing, social networks, and the future direction of the brand. You can see the LOR from one of the co-founders here.